Link-uri utile marketing afiliat (iunie 2023)
Știri și articole din iunie 2023 care pot fi de interes pentru un afiliat.
Această rubrică apare lunar și în principiu conține știri și articole de interes unui afiliat. Sunt informații peste care dau prin sursele proprii de informare iar la finalul lunii le împart și cu voi.
* e posibil să vezi mai multe articole despre SEO decât ar fi normal, însă acesta e modul principal prin care fac eu afiliere și asta mă interesează cel mai mult.
Interviu cu un proprietar de site cu trafic din SEO. Sunt câteva hint-uri pe acolo despre cum reușesc să scrie conținut care să fie iubit de Google.
Tot ce trebuie să știi despre rezultatele generate cu AI din Google.
Starea marketingului online în 2023 de la Hubspot.
Bune practici oficiale pentru ChatGPT.
ChatGPT integrat direct în WordPress via modului Jetpack.
Un site de afiliere care agregă review-urile online despre produsul respectiv.
Google oferă un formular pentru a raporta anumite site-uri.
Pare că am ajuns să facem site-urile robots-first în loc de human-first.
Google Shopping oferă posibilitatea de a proba articolele fashion pe diverse siluete deși imaginile produselor sunt unele 2D preluate de la magazine.
Interviu cu Dan Șucu (cu focus pe business). Spre surprinderea mea am găsit în prima jumatate a interviului o mulțime de paralele cu un business de marketing afiliat.
SEO n-a murit, SEO se transformă.
Google confirmă oficial că lungimea minimă recomandată a unui articol este un mit.
Tutorial despre cum să conectezi ChatGPT cu Google Sheets.
Dacă ai vreun link interesant de împărtășit, lasă-l în comentariu.
Vei primi un email de fiecare dată când postez un articol nou.
Proiect lansat în noiembrie 2021. Este interzisă copierea conținutului fără menționarea sursei.
Mulțumim de postare!
Acestea sunt știrile din iunie care mi-au plăcut mie:
The 15 Best AI Tools for Social Media in 2023 https://blog.hootsuite.com/best-ai-tools-for-social-media/
The best AI tools to help you write, create videos and imagery, prompt the best hashtags and times to post, and much more.
The social media apps we use, from best to worst | Mashable https://mashable.com/article/worst-social-media-platforms-so-far
From Mastodon (irrelevant) to Twitter (🥴)
Product Entitativity: How the Presence of Product Replicates Increases Perceived and Actual Product Efficacy | Journal of Consumer Research | Oxford Academic https://academic.oup.com/jcr/article-abstract/47/2/192/5716333
That is, consumers perceive greater product entitativity when viewing a group of product replicates. As a result, the perceived and actual ability of products to deliver that function (i.e., product efficacy) increases.
Generative AI learning path | Google Cloud Skills Boost https://www.cloudskillsboost.google/paths/118
This learning path guides you through a curated collection of content on Generative AI products and technologies, from the fundamentals of Large Language Models to how to create and deploy generative AI solutions on Google Cloud.
GPT best practices – OpenAI API https://platform.openai.com/docs/guides/gpt-best-practices
This guide shares strategies and tactics for getting better results from GPTs. The methods described here can sometimes be deployed in combination for greater effect. We encourage experimentation to find the methods that work best for you.
SMX Advanced is online next week… don’t miss out! https://searchengineland.com/search-marketing-expo-news-378494
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience.
How Will ChatGPT & AI Impact PPC? 6 Expert Predictions | WordStream https://www.wordstream.com/blog/ws/2023/05/30/ai-impact-on-ppc
After decades of science fiction novels, films, and serialized Twilight Zone derivatives, the rapid onset and development of artificial intelligence has finally come to fruition.
11 Tips For Optimizing Performance Max Campaigns https://www.searchenginejournal.com/performance-max-campaigns/484916/#close
PMax’s high dependence on AI doesn’t mean these are set-it-and-forget-it campaigns. Here’s how to set your paid campaigns up for success.
7 Common Google Analytics 4 Configuration Mistakes To Avoid https://www.searchenginejournal.com/google-analytics-4-mistakes/487144/#close
It’s easy to make mistakes that can hinder the accuracy and reliability of the data collected. Avoid them with this detailed guide for GA4.
Klarna, principala companie de buy now pay later din lume, intră oficial și în România – nwradu blog https://www.nwradu.ro/2023/06/klarna-buy-now-pay-later-intra-romania/
Klarna este în SUA și alte țări un sinonim pentru cumpărături în sistemul “buy now, pay later”. Este un serviciu atât de popular încât devine verb, precum Uber.
Și acum s-a lansat în România.
Google’s Bard AI can now write and execute code to answer a question | Ars Technica https://arstechnica.com/google/2023/06/googles-bard-ai-can-now-write-and-execute-code-to-answer-a-question/
Google says having an LLM write code is akin to humans doing long division.
iOS 17 automatically removes tracking parameters from links you click on – 9to5Mac https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/
iOS 17 and macOS Sonoma include even more privacy-preserving features while browsing the web.
Eddie Shleyner 🇺🇦 on Twitter: „A “drop-cap” is an oversized capital letter you put at the beginning of a paragraph to add style and emphasis. David Ogilvy used it in his ads to great effect ↓ https://t.co/xhuFDA1dZh” / Twitter https://twitter.com/VeryGoodCopy/status/1656660932406435842
Pain Point Copywriting: How to Write Compelling Sales Copy Inside Blog Posts https://www.growandconvert.com/content-marketing/pain-point-copywriting/
Converting readers into customers requires intelligent, thoughtful writing that demonstrates how your product or service solves the customer’s problem. You need to be able to sell your product or service inside blog posts, which is a very different style of blog writing than typical top of funnel how-to or intro-guide style posts.
Why it’s bad advice to “describe benefits, not features” | Conversion Rate Experts https://conversion-rate-experts.com/features/
So if you describe a feature and the readers say, “So what?” describe the benefit. If you describe a benefit and the readers says, “Yeah, right,” describe the feature (or another type of proof). By understanding the function of features and benefits, you can spot when to state a feature, a benefit, and both.
Google Ads is changing how it processes trademark complaints https://searchengineland.com/google-ads-trademark-policy-change-advertisers-ads-428001
Google will only accept trademark complaints against specific advertisers and/or ads. It goes into effect worldwide on July 24
Google Domains sells to Squarespace in surprise move | Mashable https://mashable.com/article/google-domains-squarespace-acquisition
The unexpected acquisition for $180 million will make Squarespace one of the biggest domain name registrars in the world.
Google is releasing a new, AI-based virtual try-on to aid diverse and size-inclusive shopping | Mashable https://mashable.com/article/google-launches-ai-virtual-try-one
Hey Google, how would that look on someone like me?
11 AI Video Generators to Use in 2023 https://blog.hubspot.com/marketing/ai-video-generator
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time.
How to Prepare Your Brand for Upcoming AI Features in Search – Amsive Digital https://www.amsivedigital.com/insights/seo/how-to-prepare-your-brand-for-upcoming-ai-features-in-search/
Google recently announced the Search Generative Experience (SGE), which offers similar functionality to Bing Chat, but with far fewer links. SGE is still in beta mode, and only a small subset of U.S. users currently have access.
Tony Hill on Twitter: „This old article has made a big comeback in Google over the last month 🚀 Here’s what was done in 2 hours of work👇 https://t.co/F84OlyrrNt” / Twitter https://twitter.com/tonythill/status/1668972300740247552
Best Structured Data Plugin for WordPress: 10 Plugins compared (2019) https://rich-snippets.io/best-structured-data-plugin-for-wordpress/
Now here it is: the magic table that shows you which one of the above mentioned plugins is the best plugin to create Structured Data in WordPress.
Link Builder https://www.pixiebrix.com/mods/utm-builder
The all-in-one tool to help you build custom trackable links and save them to your Google Sheets. Build links from preset values set in a Google Sheet so you can use values consistently but also customize to use what you need, then save those links to another tab in the Google Sheet and copy to your clipboard.
Machined.ai | Build content clusters automatically https://machined.ai/
Content at scale. Automated.
Machined is a powerful end-to-end content generation machine. In a matter of a few clicks and just a few minutes, you can have hundreds of high-quality articles, written and interlinked, ready to be polished and published.
YouTube revives sort by oldest video button on user channels | Mashable https://mashable.com/article/youtube-sort-by-oldest
The option was previously removed but you can now easily find the oldest videos by your favorite creators.
The Peak-End Effect: How To Make a Lasting Impression (Even After Failures) https://fronterablog.com/the-peak-end-effect/
The peak-end effect is when our minds use the peaks and ends of experiences to build a memory.
Let’s see how it works with a story from Disneyland.
And we’ll finish with other examples (a hotel chain and KFC) to understand how to use it in business.
YouTube integrates AI-powered dubbing tool | TechCrunch https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/
YouTube is currently testing a new tool that will help creators automatically dub their videos into other languages using AI, the company announced Thursday at VidCon. YouTube teamed up with AI-powered dubbing service Aloud, which is part of Google’s in-house incubator Area 120.
YouTube to launch ‘Test & Compare,’ thumbnail A/B split testing for creators | Mashable https://mashable.com/article/youtube-test-and-compare-thumbnail-ab-testing
The feature has been one of the most requested by YouTubers.
17 Of The Best Social Media Marketing Courses (Free & Paid) https://www.searchenginejournal.com/social-media-marketing-courses/485488/
Want to start a career in social media? We’ll take you through the best free, paid, and certified social media marketing courses.
Marketers urged to take action ahead of Microsoft Ads update https://searchengineland.com/microsoft-ads-policy-updates-428448
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
15 Social Media Scheduling Tools to Save Tons of Time in 2023 https://blog.hootsuite.com/social-media-scheduling-tools/
The 10 best social media scheduling tools that will save time, streamline your work, and help you grow your social media presence in 2022.
XL replay 2023 – LondonSEOMeetup – The London SEO Meetup https://londonseomeetup.com/xl-replay-2023/
Official replay videos from LondonSEO XL are now available and 100% FREE!
You can access every single talk for free! 🆓
Head over to the official website and register to see all of the amazing speakers in action.
How to use ChatGPT to generate product descriptions at scale https://searchengineland.com/chatgpt-generate-product-descriptions-428546
Here’s how you can scale the content creation process using ChatGPT, especially for ecommerce sites with plenty of products.
Aleyda Solis 🇺🇦 on Twitter: „5 Useful ChatGPT Plugins and Ways to Use them to help you in SEO Tasks 🤖🔥👇 1. Website Performance Plugin: Get Speed and Core Web Vitals Metrics in Bulk for Pages and ask for recommendations to optimize them. … https://t.co/5GwTk2wzmp” / Twitter https://twitter.com/aleyda/status/1672292447995478020?s=46&t=GhkMpnPAzrymKSlKpYKwRQ
Optimizing your Google Ads account: 10 advanced strategies https://searchengineland.com/advanced-strategies-optimizing-google-ads-428386
Here are 10 top tips for enhancing optimization that could help your Google Ads campaigns achieve huge results.
Color and Contrast.com https://colorandcontrast.com/#/
A comprehensive guide for exploring and learning about the theory, science, and perception of color and contrast.
Google says its secret AI weapon could eventually outsmart ChatGPT | TechRadar https://www.techradar.com/computing/artificial-intelligence/google-says-its-secret-ai-weapon-could-eventually-outsmart-chatgpt
The goal is to have the AI solve complex problems on its own
Inside the AI Factory: the humans that make tech seem human – The Verge https://www.theverge.com/features/23764584/ai-artificial-intelligence-data-notation-labor-scale-surge-remotasks-openai-chatbots
As the technology becomes ubiquitous, a vast tasker underclass is emerging — and not going anywhere.
Sitemaps ping endpoint is going away | Google Search Central Blog | Google for Developers https://developers.google.com/search/blog/2023/06/sitemaps-lastmod-ping
The Sitemaps Protocol was introduced in 2005 to help search engines with the discovery of new URLs, and also to help with scheduling new crawls of already discovered URLs. It’s a wildly popular protocol that hasn’t changed for over 15 years. While the general idea is still useful, some aspects have become less practical in today’s internet.
To that end, we’re announcing deprecation of the sitemaps „ping” endpoint and providing additional recommendations for the use of the lastmod element.
Logan.GPT on Twitter: „We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀 What is your favorite plugin? I am personally enjoying all the chart / diagram ones! 🧵👇🏻” / Twitter https://twitter.com/OfficialLoganK/status/1671550591623938048?s=20